Content is KING

Content is KING

Publishing great editorial is something we’re really proud of at Life In…Magazines. We regularly receive emails, text and WhatsApp messages, social media DMs and calls relating to the content we’ve published and it’s something that really captures people’s imagination.

You might have heard of the expression ‘Content Is King’. But what does that mean exactly? Just like we do in Life In Orpington and Life In Bromley magazines, you’ve got to capture the attention of your potential clients. And if you’re not offering something of value – a USP if you like – then your potential clients will shop elsewhere.

Our USPS are that we include social media promotion for all our advertisers and, if they advertise for at least three months, they are also encouraged to contribute editorial to the magazine to further increase their brand awareness.

But with all the ‘noise’ out there – how do you compete with your competitors and make your content more engaging? Well,  SEO Agency, Novus Digital, has some great advice on how to make content more engaging. Here’s what they say.

Be authentic

It’s near impossible to be 100% unique and original today. If you have a good idea, chances are there are people out there who’re already talking about it. But guess what? That’s okay. 

The idea here is to stand out. Even if you cover a topic that’s been covered exhaustively, add your own unique spin to it! Your content should be made so it has ‘you’ written all over it, it should characterise your personality as a brand. Doing so will earn you a loyal following as people begin to recognise ‘you’ and your brand’s voice.

Know your audience

When you know and understand your audience, you can produce content that’ll drive them to your page. We get so tied up in optimising our content for search engines and for our business that we forget that it has to be audience-centric.  Make sure to create content that prioritises your target audience, ensuring that they get valuable and helpful information out of what you’ve got to say.

Make your audience think

Having your own unique voice is one thing, but being able to create an interesting train is a valuable skill. Could you use your content to induce thought-provoking scenarios in your reader’s mind by asking questions with no definitive answer, or using abstract examples?

When doing so, ensure that you stay relevant in order to grab the attention of your audience by staying abreast with current events, and using pop culture references. These work like magic with content engagement. Using such a strategy will spark discussions around your content, which is more likely to keep people coming back and engaging time and time again.

Add more visuals and then some more

Everybody likes a good picture or infographic, and visual elements are integral to a piece of content’s success. A collection of good images or infographics placed across your content not only improves overall readability but also improves the aesthetic appeal of your webpage.

Another visual element that’ll work wonders for your engagement is videos, these could be product demonstrations, discussions, ‘How-To’ videos or even interviews. Incorporate videos in your posts, your website, social media platforms and email newsletters. You won’t regret it. (Oh and now is a good time to mention that our parent company, Luna Creative Media, offers videography services if for business)

Perfect your headlines & intros

Your content needs to be clicked to be consumed, this is where a catchy headline is crucial to reel your reader in. Your headline is the face of your content as it’s the first thing people see on your website, social media platforms and on search results, meaning you need to craft titles that are clickable and appealing.

But reeling your audience in is simply not enough. If you want to increase the content engagement you’ve got to keep your readers hooked with a good introduction.  Research suggests that almost 55% of audiences spend barely 15 seconds on an article. If you can hook your audience right off the bat with engaging an engaging headline and introduction their chance of remaining interested will increase substantially.

Hopefully by adopting a mix of these strategies, you’ll be ahead of the game when it comes to making yourself visible.

Speaking of being more visible, we were recently awarded ‘Community Media Company Of The Year – London 2022’ from Prestige Awards. We had to submit various forms of evidence to be considered for the awards (including proof of original testimonials and such like), but it was worth it to be able to add the tag ‘award-winning’ to our repertoire.

Next month, we’ll be taking a closer look at business awards – and why you should consider them as part of your marketing campaign.

Make sure you don’t miss the latest issues – and if you can’t get your mitts on the hard copy, there’s always the digital issue to rely on – sign up here!

“Life is like a camera. Just focus on what’s important. Capture the good times and develop from the negatives. And if things don’t turn out, take another shot.”

Dorothy Spring

June: From acorns to bigger acorns

June blog post from acorns to bigger acorns

As the weather warms up so do the events it seems, with places to be and people to see.

We were delighted to meet the lovely Peter Hibble, who works for PDSA Orpington – and who was nominated by his manager Aaron for July’s ‘Local Hero’ – have a read in the July issue.

We also paid a visit to Oxfam Orpington who held a Volunteer Recruitment Day. Charities rely heavily on the goodwill of people giving up their time to volunteer – this could be anything from organising donations and rearranging the shelves, to working on the till and helping people with enquiries. If you’re got a few hours free a week to help, why not call up a local charity to ask if they need volunteers? Sharing is caring!

Right at the beginning of this month the Picturehouse in Bromley opened up and we were invited to the opening preview night (the main picture shows us in the foyer).

The new cinema has done a cracking job in terms of its interiors – really impressive was finding out that it had managed to retain the original Art Deco flooring was wonderful to hear. And did you know that there is a restaurant inside too – you can make a night of a visit there.

A mini expansion

As part of our magazine expansion, we’re now offering local reviews for businesses and services. If you think you’ve got something great and want us to try it out, email us at hello@lifeinmagazines.co.uk

This month we reviewed the lunchtime tapas menu at Thara Thai in Locksbottom (also based in Hayes) – you’ll be able to read our honest opinion in the July issue.

We’ve also expanded to start offering local businesses social media management. With Twitter, Facebook and Instagram playing such a large part in today’s society, it’s sometimes hard to keep all the plates spinning when you’re trying to run a business.

Whether it’s just coming up with content and images and supplying these to you to promote, or taking full management over the social media side of things (including engagement), we’ve got it covered. If you’re interested in finding out more, call us on 07403-603569 or email hello@lifeinmagazines.co.uk

Networking

This month we were invited to a ‘Movers & Shakers’ meeting at Biggin Hill Airport – a new initiative to look at how local businesses can forge better relationships with each other, via networking and with the council.

It was a great meeting with plenty covered and loads of new ideas generated. Many networking event facilitators were in attendance to help spread the word about what was discussed, and we’ll also be covering this in the magazine so that High Street businesses, local companies and sole traders can gen up on what help is available to them.

June blog post from acorns to bigger acorns

For the first time we also attended PIB (People In Business) networking in Orpington. It was a really well organised event and seemed like everyone was very welcoming. It’s great when people just ‘get’ the idea of true business networking – if you’re just attending to ‘sell, sell, sell’, you’re going about it the completely wrong way. It’s about forging new relationships and supporting one another in business.

If you are planning on attending networking events, please be aware that this is the protocol for most of them – after all, no one likes pushy sales people. Be genuine, be yourself and be prepared to help and support others.

There are plenty of networking events happening locally if you’re interested in finding out more. In fact, Bromley Council now has a new networking events section on its website – see www.bromley.gov.uk/business We’ll also be covering local networking events available in the August issue (on the business page), so keep an eye out for this.

We also attended the Enchanted Festival in Priory Gardens at the beginning of this month and a prostate charity event at Chelsfield Golf Centre. As fans of interiors, we were also thrilled to receive an invite to the Exclusively Homewares Show and the Lidl Christmas Showcase which we both enjoyed thoroughly.

The kids are away…

On a more personal note, Nicky celebrated her birthday this month and both our girls were whisked away on a ‘PGL’ trip this month – they visited the Isle of Wight to take part in some amazing activities including canoeing, rock climbing, adventure trails and assault courses.

It was strange not having them around (and yes, we missed them very much!), but it’s a new chapter in their childhood and they’ll soon be off to secondary school. It’s scary on how quickly they grow up…we still can’t get used to it!

June blog post from acorns to bigger acorns

We were delighted to see that we featured on the cover for the Crofton Residents’ Association June edition of its newsletter.

They had some glowing words about Life In…Orpington…

“Of all the free publications that we receive, we are most impressed by the very new “Life In Orpington” magazine. If you normally throw such papers aside to read later (and then never do) please have a look at this new one, which was launched in March. It is not just all adverts…there is a very good mix of useful articles, tips, things to do, places to go. They are addressing their readers as human beings with families and feelings.”

We felt chuffed to bits to see this – and comments like this make all our hard work seem worth it.

Coming up next month…

We’ll be attending some more Christmas showcase events which we’re excited about – it will feel odd ‘celebrating’ Christmas in July, but the bigger companies work months in advance on what’s trending for the seasons, but it will be interesting to see what’s new this year!

No doubt we’ll also be attending some more networking events and keeping our ear to the ground on what’s happening locally.

Meanwhile, a quick shout out regarding our local heroes page…if you know someone who deserves a bit of recognition in our local community, please let us know. It could be a neighbour who has been helping someone, a parent at the local school who gives up their time to volunteer, a charity worker or even a child who has done themselves proud. You can email us at hello@lifeinmagazines.co.uk