Content is KING

Content is KING

Publishing great editorial is something we’re really proud of at Life In…Magazines. We regularly receive emails, text and WhatsApp messages, social media DMs and calls relating to the content we’ve published and it’s something that really captures people’s imagination.

You might have heard of the expression ‘Content Is King’. But what does that mean exactly? Just like we do in Life In Orpington and Life In Bromley magazines, you’ve got to capture the attention of your potential clients. And if you’re not offering something of value – a USP if you like – then your potential clients will shop elsewhere.

Our USPS are that we include social media promotion for all our advertisers and, if they advertise for at least three months, they are also encouraged to contribute editorial to the magazine to further increase their brand awareness.

But with all the ‘noise’ out there – how do you compete with your competitors and make your content more engaging? Well,  SEO Agency, Novus Digital, has some great advice on how to make content more engaging. Here’s what they say.

Be authentic

It’s near impossible to be 100% unique and original today. If you have a good idea, chances are there are people out there who’re already talking about it. But guess what? That’s okay. 

The idea here is to stand out. Even if you cover a topic that’s been covered exhaustively, add your own unique spin to it! Your content should be made so it has ‘you’ written all over it, it should characterise your personality as a brand. Doing so will earn you a loyal following as people begin to recognise ‘you’ and your brand’s voice.

Know your audience

When you know and understand your audience, you can produce content that’ll drive them to your page. We get so tied up in optimising our content for search engines and for our business that we forget that it has to be audience-centric.  Make sure to create content that prioritises your target audience, ensuring that they get valuable and helpful information out of what you’ve got to say.

Make your audience think

Having your own unique voice is one thing, but being able to create an interesting train is a valuable skill. Could you use your content to induce thought-provoking scenarios in your reader’s mind by asking questions with no definitive answer, or using abstract examples?

When doing so, ensure that you stay relevant in order to grab the attention of your audience by staying abreast with current events, and using pop culture references. These work like magic with content engagement. Using such a strategy will spark discussions around your content, which is more likely to keep people coming back and engaging time and time again.

Add more visuals and then some more

Everybody likes a good picture or infographic, and visual elements are integral to a piece of content’s success. A collection of good images or infographics placed across your content not only improves overall readability but also improves the aesthetic appeal of your webpage.

Another visual element that’ll work wonders for your engagement is videos, these could be product demonstrations, discussions, ‘How-To’ videos or even interviews. Incorporate videos in your posts, your website, social media platforms and email newsletters. You won’t regret it. (Oh and now is a good time to mention that our parent company, Luna Creative Media, offers videography services if for business)

Perfect your headlines & intros

Your content needs to be clicked to be consumed, this is where a catchy headline is crucial to reel your reader in. Your headline is the face of your content as it’s the first thing people see on your website, social media platforms and on search results, meaning you need to craft titles that are clickable and appealing.

But reeling your audience in is simply not enough. If you want to increase the content engagement you’ve got to keep your readers hooked with a good introduction.  Research suggests that almost 55% of audiences spend barely 15 seconds on an article. If you can hook your audience right off the bat with engaging an engaging headline and introduction their chance of remaining interested will increase substantially.

Hopefully by adopting a mix of these strategies, you’ll be ahead of the game when it comes to making yourself visible.

Speaking of being more visible, we were recently awarded ‘Community Media Company Of The Year – London 2022’ from Prestige Awards. We had to submit various forms of evidence to be considered for the awards (including proof of original testimonials and such like), but it was worth it to be able to add the tag ‘award-winning’ to our repertoire.

Next month, we’ll be taking a closer look at business awards – and why you should consider them as part of your marketing campaign.

Make sure you don’t miss the latest issues – and if you can’t get your mitts on the hard copy, there’s always the digital issue to rely on – sign up here!

“Life is like a camera. Just focus on what’s important. Capture the good times and develop from the negatives. And if things don’t turn out, take another shot.”

Dorothy Spring

Come what May!

May 2021 blog post come what may

We’re almost halfway through the year and the weather is (finally) starting to warm up a bit – just in time for this month’s Bank Holiday weekends.

Now that the social mixing rules have started to relax, we’re looking forward to having friends over for barbecues once summer arrives. We’ve got some great features for you in the May issue – from what your car really says about you and Ask The Experts (with great pieces of advice from some of our advertisers), to Ask The Vet and the power of relationships in business.

One of the features that we were particularly grateful to get involved in was Youngpreneurs in Orpington. Over lockdown, not all kids sat around playing on their X-Boxes or Playstations; some actually pulled their finger out, got their creative hat on and launched mini businesses.

It was all inspired by Arthur, who we featured in the March magazine after he launched his own organic soap company at the tender age of seven.

First up in the May issue we meet 14-year old Katie who set up on Instagram as Sweetness Galore – offering sweets in beautifully presented boxes wrapped in tissue paper. They make the perfect gifts for kids looking to gift friends for birthdays – and the great news is that they’re really affordable too. Do give Katie a follow and like on Instagram to help support her young business.

Next up we featured Fraser, who at eight years old has launched his own clothing range called Never Give Up. Fraser offers hats, hoodies, t-shirts and facemasks. You can follow and help support Fraser via his Instagram channel.

We’d love to hear from more Youngpreneurs about their business ventures – please do email us if you’d like to be featured!

Looking ahead to next month’s issue and there’s plenty happening – from a new feature entitled ‘What’s You Take’ and the latest shopping deals and new launches, to saving money with smart home tech and how young people are making a big difference when it comes to eco-conscious activities in Orpington.

As usual, we’ll leave you with an inspirational quote to ponder…

“The greatness of a community is most accurately measured by the compassionate actions of its members.”

Coretta Scott King

Until next month!

April Showers? More like snow!

Easter Eggsitement

As I’m writing this it’s actually snowing – who’d have thought? But then again, we’re talking the British weather which has a tendency to be unpredictable.

The month has gone quickly and May is rapidly approaching. The good news is there are two Bank holidays next month – on 3rd and 31st, so there’s plenty to look forward to.

But sticking for now with April – and Easter, the lovely actress and author, Linda Regan, kindly submitted an Easter story, which we’d love to share….

Easter Eggsitement 

I don’t think I’ve ever been so excited to celebrate Easter. It isn’t the thought of better weather around the corner, or the long light days to come, with the promise of smoking barbeques wearing summer shorts that we know this season brings.

I have to admit there is something extremely endearing about watching the frolics of newly born lambs springing across sunny fields. And if one ventures further into our beautiful Kent countryside, we would be able to spot baby deer shadowing their mothers across the Knoll greenery.

I will hold my hand up and say the baskets of chocolate eggs and the large variety of brightly coloured silver foil that envelopes all those inviting chocolate treats on supermarket shelves is something worth dawdling over on my weekly shop. Yes, good things are here and don’t we just deserve them.

For the past 12 months our country has lived under a frightening and unknown dark cloud. The arrival of Covid19, was as our Prime Minister put it, probably the worst crisis our country has had to face since the world war two. And so now is the time we can brighten our spirits along with the bright days predictably ahead of us, and Easter is the beginning.

Two Bank holidays in one weekend. (Why do they call them bank holidays? The banks have been on holiday since our interest rates dropped beneath floor level).

But, all this aside, my main excitement is being able to parade around, legally, in a very large hat, and I will call it my Easter Bonnet. I feel quite sure it will be completely acceptable worn all the way through the month of April. It will be worn all the time from morning until last thing at night.

You see, as much as our government has seen fit to lift some restrictions on the likes of meeting friends, outside, and re-opening our gyms and swimming pools, they kept us on tender-hooks for another month until our hairdressers could legally reopen.

So of course, Easter brings much more joy this year than the former years when I looked forward to Easter egg hunts. This year is the year of the Easter bonnet for all of us ladies.

Well, all of us, if you are like me sporting three-to-five-inch dark roots from your scalp. My own blonde hair looks like it is buried in dark earth, but no, that is just what is healthily called regrowth.

Now, I happily figure, by the time Easter is well and truly behind us, us ladies will have had our much-awaited visit to the hairdressers and I will no longer have to own up to the fact that I am not the natural blonde that I have sworn all these years that I am!

You can check out Linda’s website here.

As usual, we’ll leave you with a quote to ponder…

“Challenges are what make life interesting and overcoming them is what makes life meaningful.”

Joshua J Marine

Until next month, enjoy the rest of your April!